Philippe Skaff.


Over 27 years in advertising. An iconic reference in Arab creativity and an industry veteran, renowned for one of the biggest success stories across the MENA region, taking GREY Group from an unknown brand to sitting among the top 3 most creative networks in MENA, spreading its presence to 11 Arab capitals, in only 10 years.
More than 20 years in creative production. As a writer, scriptwriter, director, and show-maker, his bold and innovative creativity reshaped advertising in the Arab world. He is also an ecologist who single-handedly founded the Green Party in Lebanon (2008).
In 2011 he sold his shares at GREY to start Multiple International, an urban creative projects company. In 2018, he curated the joint-venture between Hopscotch Groupe and Triptikum as Chairman.
The advertising creative executive has accumulated 37 International and regional awards (1999-2008), some of his other awards include:

  • Best Visual Spectacular Category, “Clusters of Light Oratorio” – London 2015
  • Best Original Script, “Lesson Number Five” – Tangier 2006
  • Best International Short Film, “Lesson Number Five” – Rome 2006

Omar Nasreddine.

CEO & Managing Partner

Over 22 years in marketing and communications, as a leader, strategic planner, and creative thinker. Experience spans across a multitude of categories and several fortune 500 and blue-chip clients.
He left GREY in August 2016 as Vice president of Grey Europe, Middle East & Africa, to start Triptikum.
Winner of 33 international and industry awards for exceptional performance and outstanding results. Most recent:

  • Silver Euro Effie for Long Term Effectiveness 2016
  • Fairy Becomes Love Mark – Turkey 2016
  • Gold Effie for Continuous Growth 2015
  • Silver Effie Cleaning Category 2015
  • Gold Effie 2014
  • Silver Effie 2014
  • P&G Global Brand Building Award 2014
  • Bronze Crystal Apple Award – Turkey 2014

Ghassan Khairallah.

Chief Creative Officer

Over 20 years in advertising with FP7 and GREY. His vast experience in advertising spans across TTL assignments on FMCG, Banking, Cars, Telecom, Sports marketing, Al Arabia TV, Events, among others. He left GREY in August 2016 as regional Creative Director working on P&G, to start Triptikum.
More than 10 years as a comedy TV/playwright (Mouni3a Fi Loubnan/LBC, Al’am TV/MTV).
He has won several industry awards:

  • People’s best choice P&G award – Poland 2007
  • MENA Cristal: Silver for the Asian Games, The Torch 2005
  • Picasso Gold: AFDC: l 7ar’a bil kalb 2002
  • Gold Phoenix award for Maroush restaurant 1998
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