Over 27 years in advertising. An iconic reference in Arab creativity and an industry veteran, renowned for one of the biggest success stories across the MENA region, taking GREY Group from an unknown brand to sitting among the top 3 most creative networks in MENA, spreading its presence to 11 Arab capitals, in only 10 years.
More than 20 years in creative production. As a writer, scriptwriter, director, and show-maker, his bold and innovative creativity reshaped advertising in the Arab world. He is also an ecologist who single-handedly founded the Green Party in Lebanon (2008).
In 2011 he sold his shares at GREY to start Multiple International, an urban creative projects company. In 2018, he curated the joint-venture between Hopscotch Groupe and Triptikum as Chairman.
The advertising creative executive has accumulated 37 International and regional awards (1999-2008), some of his other awards include: